![]() Some helped, but none really stuck the landing. There were some options throughout the mid-aughts - NickHits launched on Roku and Amazon Prime Video Channels, while Viacom (now ViacomCBS) licensed some of Nickelodeon's most popular shows to Netflix. Nickelodeon executives were aware of their declining ratings. Children are more digital friendly, and cheaper mainstays like YouTube Kids, Netflix, and Disney+ provided an always-on, ad-free, constant alternative to a television schedule. Kids content was arguably more susceptible to the changing tides. It didn’t necessarily matter that Nickelodeon was still the most popular kids network on cable TV the issue was cable TV was bleeding customers as cord cutters turned to streaming alternatives. ![]() Snapped up by Netflix, YouTube, Amazon, and other streaming-first or user generated content platforms, Nickelodeon began to feel like a product of a bygone era. ![]()
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